That’s No Way to Practice a Sales Presentation

“If you don’t practice you don’t deserve to win.”  Andre Agassi 
Does this sound familiar? You’re preparing a sales presentation with a colleague. You’ll be delivering the presentation together. When it comes time to practice he rolls through the slides stopping at each one and saying something like – “for this slide I’ll talk about revenue projections, for this slide I’ll talk about inventory balance, for this slide I’ll talk about…”
sales, sales presentation, practice sales presentation, sales training

Practice your sales presentation or you don't deserve to win

This is no way to practice.

For your practice to be truly effective you need to actually say out  loud what you intend to say in your presentation. Not that your presentation needs to be word for word identical to your practice but you should have a very strong familiarity with what you will say and how you will say it.

If it’s an important sales presentation I suggest delivering that presentation out loud once a day for a week. Often when I suggest this sales people will roll their eyes as though I’m asking too much. But since the typical presentation portion of a sales call is 10 minutes or so – is taking ten minutes a day to practice that presentation really such a big deal?  Especially if there is business on the line. 

Once you experience the results you’ll never present again without practicing out loud first. Sales is competition and as Andre Agassi said – “If you don’t practice, you don’t deserve to win.”

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