How long should you make your sales presentation?

“It was impossible to get a conversation going, everybody was talking too much.”  Yogi Berra I once brought a colleague with me on a sales call and since he was the real expert on the service we were offering I let him handle the presentation. We were given 30 minutes with the prospect and his […]

3 ways your sales presentation will grab attention

“The most basic way to get someone’s attention is this: Break a pattern.” ― Chip Heath, Made to Stick     In his book “Made to Stick,” Chip Heath tells us the best way to grab the attention of your audience is to do something different or “break a pattern.” What this means for sales professionals is that if we don’t want the […]