3 ideas for using statistics to persuade

Mark Twain once said “There are lies, damned lies and statisitcs.” But if you use statistics effectively you will build credibility with your prospect and, as a result, your persuasive influence. Let’s look at three guidelines for using statistics effectively in a persuasive sales presentation. Be Precise. Statistics that are not precise are not persuasive. For […]

3 steps to build a persuasive case in your presentation

Much like a lawyer needs to build a logical case to persuade the jury, we need to build a logical case to persuade our audience in the business world as well. Here is a recent example from my own experience. After almost a year of pursuing the prospect I got the word last week that […]