One word that will make a sales presentation more persuasive

Research shows that the word “because” is one of the most persuasive words in our culture. This is due to the fact that the word “because” is always followed by the reason that people should agree to your request and people find reasons to be very persuasive. Even, as it turns out, reasons that are not terribly […]

3 steps to build a persuasive case in your presentation

Much like a lawyer needs to build a logical case to persuade the jury, we need to build a logical case to persuade our audience in the business world as well. Here is a recent example from my own experience. After almost a year of pursuing the prospect I got the word last week that […]