Steve Jobs and the presentation

“The rule of three is one of the most important concepts in all of communication.”  Carmine Gallo


While it has become somewhat cliché to heap praise on Steve Jobs there is no way to deny his positive impact on presentation in corporate America. And his renowned keynotes and product launches are certainly to be considered persuasive presentations.

Steve Jobs and the sales presentation

Steve Jobs and the sales presentation

In his best seller, “The presentation secrets of Steve Jobs”, Carmine Gallo talks about Jobs’ strict adherence to the rule of three. In fact, Gallo calls the rule of the three one of the most important concepts in all of communication. Here’s why…

I was in an audience once and listening to a gentleman give a talk on the eight reasons why you should develop your public speaking skills. By the time he got to reason number four some of the audience started to drift away. At reason five he had pretty much lost the attention of the entire audience and no one heard reasons six, seven or eight.

We like our information in chunks. Three chunks to be precise. If you give the audience more than three pieces of information to process and remember, you’re probably asking them to do too much.

This becomes a real challenge for presenters because many times we’re convinced that we need to tell the audience all of the great things we can do for them and all of the terrific features and benefits that our product or service offers. But there is an old saying in presentation – “if you try to tell the audience everything, they won’t remember anything.”

Business professionals would do well to take a page from the Steve Jobs’ book of presentation and stick to the rule of three. Whenever possible keep your presentations limited to three primary reasons.

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